How SAP Licensing Experts collects, uses, and protects your personal data. We apply the same rigour to data privacy that we apply to SAP licensing advisory — no ambiguity, no buried clauses.
SAP Licensing Experts ("we", "us", "our") is an independent SAP licensing advisory firm operating in the United Kingdom. We provide specialist advisory services to enterprise organisations on SAP software licensing, audit defence, contract negotiation, and related matters. We are not affiliated with, endorsed by, or in any commercial relationship with SAP SE.
We operate the website at saplicensingexperts.com. For the purposes of UK data protection law, SAP Licensing Experts is the data controller for personal data collected through this website and through our advisory engagements.
Our contact details for all data protection matters are: [email protected].
We collect personal data in the following ways:
When you contact us through our website, book a consultation, or engage our services, you may provide us with:
When you visit our website, we may automatically collect certain technical information including:
For clients who engage our advisory services, we may process business data that includes personal data, such as named user lists in SAP system measurement reports, employee role information relevant to licence classification analysis, and contact information for SAP commercial or technical stakeholders. This data is processed strictly for the purpose of delivering the advisory services and is handled under the confidentiality terms of our engagement agreements.
We use the personal data we collect for the following purposes:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Responding to enquiries and consultation requests | Name, email, company, SAP environment information | Legitimate interests / Pre-contract steps |
| Delivering contracted advisory services | All data relevant to the engagement scope | Contract performance |
| Sending relevant SAP licensing insights and updates (where opted in) | Business email address, areas of interest | Consent |
| Improving our website and services | Anonymised analytics data | Legitimate interests |
| Complying with legal obligations | As required by applicable law | Legal obligation |
| Managing and protecting our business | Contact and engagement data | Legitimate interests |
We do not use your personal data for automated decision-making or profiling. We do not sell personal data to third parties. We do not share personal data with SAP SE or any SAP affiliate.
Under UK GDPR, we rely on the following legal bases to process your personal data:
We do not sell, rent, or trade your personal data. We may share your data with the following categories of third parties, only to the extent necessary:
We do not share any client data — including personal data, SAP system measurement data, contract information, or any other confidential information — with SAP SE, any SAP affiliate, or any SAP implementation partner. Our independence from SAP is absolute and extends fully to how we handle your data.
We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by applicable law. Our standard retention periods are:
| Data Category | Retention Period | Reason |
|---|---|---|
| Enquiry and consultation data (not resulting in an engagement) | 12 months from last contact | Legitimate interests in responding to future enquiries |
| Client engagement data | 7 years from engagement completion | Legal obligation (UK Companies Act, tax law) |
| Financial records | 6 years minimum | HMRC requirement |
| Marketing consent records | Until consent is withdrawn or 3 years of inactivity | Demonstrating compliance with consent requirements |
| Website analytics data | 26 months (anonymised) | Service improvement |
When data is no longer required, we securely delete or anonymise it. You may request earlier deletion of your personal data by exercising your right to erasure, subject to our legal obligations to retain certain records.
Under UK GDPR, you have the following rights in relation to your personal data. We will respond to all valid requests within one month.
You have the right to request a copy of the personal data we hold about you (a Subject Access Request).
You have the right to request that we correct inaccurate personal data or complete incomplete data we hold about you.
You have the right to request that we delete your personal data where there is no compelling reason for its continued processing, subject to our legal retention obligations.
You have the right to request that we restrict the processing of your personal data in certain circumstances, for example while you contest the accuracy of the data.
Where we process your data by automated means on the basis of consent or contract, you have the right to receive that data in a structured, commonly used format.
You have the right to object to our processing of your personal data where we rely on legitimate interests as our legal basis. We will cease processing unless we can demonstrate compelling legitimate grounds.
To exercise any of these rights, contact us at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your personal data appropriately.
Our website uses cookies and similar technologies. A cookie is a small text file placed on your device when you visit a website. We use the following categories of cookies:
We do not use advertising or targeting cookies. We do not permit third-party advertising networks to set cookies on our website.
You can manage your cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of our website. You can also update your consent preferences at any time by contacting us.
We take data security seriously and implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. Our security measures include:
While we take all reasonable precautions, no method of data transmission over the internet is 100% secure. If you have concerns about the security of information you have provided to us, please contact us at [email protected].
In the event of a personal data breach that is likely to result in a high risk to individuals, we will notify affected individuals and the ICO in accordance with our UK GDPR obligations.
We primarily process personal data within the United Kingdom and the European Economic Area (EEA). Where we use service providers based outside the UK or EEA, we ensure appropriate safeguards are in place to protect your data, including:
You may request details of the specific safeguards applied to any international transfer of your personal data by contacting us at [email protected].
Our website and services are directed exclusively at business professionals and are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected personal data from an individual under 18, we will delete it promptly. If you have concerns about data relating to a child, please contact us at [email protected].
We review and update this Privacy Policy periodically to reflect changes in our practices, technology, or applicable law. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify existing contacts by email.
We encourage you to review this policy periodically. Continued use of our website or services following a material update constitutes acceptance of the revised policy. If you have any concerns about changes to this policy, contact us before continuing to use our services.
For any questions about this Privacy Policy, to exercise your data subject rights, or to raise a data protection concern, please contact us:
SAP Licensing Experts
Email: [email protected]
Website: saplicensingexperts.com/contact
If you are not satisfied with our response to any data protection concern, you have the right to complain to the UK Information Commissioner's Office (ICO):
You may also want to review our Terms of Service which govern your use of our website and services. If you have questions about our SAP licensing advisory services, see our services overview or contact our advisory team.