About SAP Licensing Experts

Former SAP Insiders Now Working
Exclusively for Enterprise Buyers

We spent years inside SAP's commercial machine — running audits, structuring deals, and training the teams that negotiate against enterprise procurement. We left to fix the imbalance. Every independent SAP advisor on our team has operated at the highest levels of SAP's commercial organisation. We switched sides because we knew buyers needed us more.

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25+
Years of combined SAP licensing expertise
$200M+
In audit exposure resolved for enterprise clients
150+
Enterprise engagements across all industries
0
SAP relationships, partnerships, or commission arrangements
Our Philosophy

Why Independence Is the Only Thing That Matters in SAP Licensing Advisory

Most SAP advisory is provided by SAP partners, SAP resellers, or consulting firms that depend on SAP relationships for revenue. Every one of those organisations has a structural incentive to recommend what SAP wants them to recommend.

We have no such incentive. We are not an SAP licensing advisory firm that happens to be independent — independence is the product. It is the reason clients get advice that genuinely serves their interests, not SAP's commercial targets.

When we tell you that your RISE contract has unfavourable exit terms, we have nothing to gain by that assessment except your trust. When we tell you that SAP's audit claim is inflated by 70%, we are not protecting a commercial relationship. We are doing the job you are paying us to do.

That clarity — no conflicts, no commission, no agenda — is what makes forensic SAP contract negotiation possible. You cannot negotiate effectively against an adversary when your advisor is also that adversary's business partner.

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100% Conflict-Free

No SAP partnership. No SAP reseller status. No revenue from SAP in any form. Our only commercial relationship is with the enterprise buyers we advise.

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Forensic Precision

We work with the same tools SAP uses — USMM, LAW, STAR — and we know where those tools produce inaccurate results. Evidence-based analysis, not estimates.

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Adversarial When Needed

SAP's commercial team is experienced, resourced, and relentless. Effective advice on behalf of buyers requires the willingness to challenge, dispute, and push back — not to facilitate.

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Deep Commercial Knowledge

We understand SAP's Master Agreement structure, Order Form architecture, T&Cs, support maintenance schedules, and BoM construction. We know where the traps are because we helped design them.

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Results, Not Relationships

Our success metric is the outcome we achieve for you: lower audit settlement, better contract terms, reduced licence spend. We measure everything.

The Team

Former SAP Executives, Auditors, and Contract Specialists — Now On Your Side

Every member of our team built their expertise inside SAP's commercial, audit, or contracting operations. We left to create an advisory firm that enterprise buyers actually need.

Senior Audit & Compliance Lead

SAP Audit Defence Specialist

Spent 11 years managing SAP global audit programmes, including leading enhanced audit investigations for SAP's Global License Audit & Compliance (GLAC) team. Now challenges the same methodologies on behalf of enterprise buyers. Instrumental in resolving over 60 complex audit disputes.

USMM ELP Analysis Audit Negotiation Back-Licence Claims

Commercial Contracts Director

SAP Contract Negotiation Lead

Authored and negotiated SAP Master Agreements and enterprise Order Forms for nine years as part of SAP's Global Deal Desk. Understands every commercial lever, escalator, and T&C that SAP builds into its contracts — and how to renegotiate them from the buyer's position.

Master Agreements Order Forms RISE Contracts T&C Negotiation

Cloud & RISE Advisory Lead

RISE with SAP & S/4HANA Specialist

Former SAP Cloud Transformation Director who structured RISE with SAP deals for major enterprise accounts across EMEA and North America. Now provides independent analysis of RISE proposals, BTP credit structures, migration BoMs, and cloud SLA benchmarking.

RISE with SAP BTP Credits S/4HANA Migration Cloud SLAs
How We Work

Our Methodology: Forensic Analysis, Evidence-Based Negotiation

Our approach is built on the principle that SAP's commercial positions are almost never final. Every audit claim, every contract proposal, and every RISE deal has been constructed to maximise SAP's revenue. Our methodology applies the same analytical rigour SAP uses — against SAP's own positions.

We do not rely on SAP's data without independent verification. We do not accept SAP's user classifications without challenge. We do not sign off on RISE contracts without benchmarking every component. This forensic discipline is what allows us to consistently achieve outcomes that self-managed engagements cannot.

See our full range of SAP licensing advisory services to understand how each engagement is structured.

01

Discovery & Landscape Analysis

We map your full SAP landscape — systems, users, integrations, and contractual obligations. Understanding your actual position is the foundation for everything that follows. This includes reviewing your Master Agreement, all active Order Forms, and your current BoM (Bill of Materials).

02

Independent Data Analysis

We run independent analysis of USMM and LAW measurement data, cross-referencing against your actual system usage. We identify misclassified users, overcounted engines, and measurement anomalies that SAP's tools systematically produce to inflate licence requirements.

03

Defensible Position Construction

We build a documented, evidence-based position that withstands SAP's commercial scrutiny. This includes user reclassification evidence, Digital Access Document assessments, and formal responses to any audit findings or compliance claims.

04

Negotiation & Resolution

We lead or support commercial negotiations directly. Our team understands SAP's internal deal approval processes, commercial thresholds, and escalation paths. We know when to push, when to hold, and what SAP will and will not concede.

05

Ongoing Protection

We establish processes so you remain protected between engagements — proactive ELP monitoring, measurement preparation, and contract review protocols that prevent commercial exposure before it materialises.

Our Values

What We Stand For as Independent SAP Advisors

Radical Independence

We hold no SAP certifications, no SAP partner status, and no commercial relationship with SAP in any form. Our independence is non-negotiable — it is the foundation of every piece of advice we give. We will never accept a position that compromises the interests of the enterprise buyers we serve.

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Forensic Rigour

We do not estimate. We do not guess. We do not rely on SAP's representations without independent verification. Every position we take is supported by evidence — measurement data, contract analysis, benchmark comparison, or documented precedent from comparable engagements.

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Honest Counsel

We will tell you what you need to hear, not what you want to hear. If your compliance gap is genuine, we will tell you. If your migration plan creates unnecessary licence exposure, we will identify it. Our value is in honest, expert counsel — not in telling clients their position is stronger than it is.

Work With Us

Ready to Work with Advisors
Who Are Only on Your Side?

Book a free 45-minute consultation with an independent SAP licensing expert. We will review your current position, identify your biggest areas of risk and opportunity, and tell you honestly what we can do to help.