We spent years inside SAP's commercial machine — running audits, structuring deals, and training the teams that negotiate against enterprise procurement. We left to fix the imbalance. Every independent SAP advisor on our team has operated at the highest levels of SAP's commercial organisation. We switched sides because we knew buyers needed us more.
Most SAP advisory is provided by SAP partners, SAP resellers, or consulting firms that depend on SAP relationships for revenue. Every one of those organisations has a structural incentive to recommend what SAP wants them to recommend.
We have no such incentive. We are not an SAP licensing advisory firm that happens to be independent — independence is the product. It is the reason clients get advice that genuinely serves their interests, not SAP's commercial targets.
When we tell you that your RISE contract has unfavourable exit terms, we have nothing to gain by that assessment except your trust. When we tell you that SAP's audit claim is inflated by 70%, we are not protecting a commercial relationship. We are doing the job you are paying us to do.
That clarity — no conflicts, no commission, no agenda — is what makes forensic SAP contract negotiation possible. You cannot negotiate effectively against an adversary when your advisor is also that adversary's business partner.
No SAP partnership. No SAP reseller status. No revenue from SAP in any form. Our only commercial relationship is with the enterprise buyers we advise.
We work with the same tools SAP uses — USMM, LAW, STAR — and we know where those tools produce inaccurate results. Evidence-based analysis, not estimates.
SAP's commercial team is experienced, resourced, and relentless. Effective advice on behalf of buyers requires the willingness to challenge, dispute, and push back — not to facilitate.
We understand SAP's Master Agreement structure, Order Form architecture, T&Cs, support maintenance schedules, and BoM construction. We know where the traps are because we helped design them.
Our success metric is the outcome we achieve for you: lower audit settlement, better contract terms, reduced licence spend. We measure everything.
Every member of our team built their expertise inside SAP's commercial, audit, or contracting operations. We left to create an advisory firm that enterprise buyers actually need.
Led enhanced audit investigations for SAP's Global License Audit & Compliance (GLAC) team for over a decade. Personally managed hundreds of USMM and LAW measurement cycles across enterprise accounts in Europe and North America. Now applies that same forensic knowledge exclusively on behalf of buyers — challenging overcount, reclassifying users, and negotiating down back-licence claims. Has directly resolved over 60 complex SAP audit disputes since moving to the buyer side.
Authored and negotiated SAP Master Agreements and enterprise Order Forms for nine years inside SAP's Global Deal Desk, working on transactions ranging from €5M to €200M+ TCV. Understands every commercial lever, price escalator, and contractual trap SAP builds into its agreements — and has spent the last six years dismantling them on behalf of enterprise buyers at renewal, migration, and audit settlement.
Structured RISE with SAP and S/4HANA cloud deals for major enterprise accounts across EMEA and North America as SAP's Cloud Transformation Director. Now provides independent analysis of RISE proposals — unpacking BTP credit structures, migration Bills of Materials, hyperscaler bundling, and SLA benchmarks that SAP's sales teams prefer buyers never scrutinise. Has independently reviewed over 40 RISE proposals since 2022.
Why we don't publish full names: Our clients include enterprise organisations facing active SAP audits and sensitive commercial negotiations. At their request, our advisors do not maintain public profiles that could link them to specific accounts. We provide verifiable credentials and reference contacts during any engagement discussion.
Our approach is built on the principle that SAP's commercial positions are almost never final. Every audit claim, every contract proposal, and every RISE deal has been constructed to maximise SAP's revenue. Our methodology applies the same analytical rigour SAP uses — against SAP's own positions.
We do not rely on SAP's data without independent verification. We do not accept SAP's user classifications without challenge. We do not sign off on RISE contracts without benchmarking every component. This forensic discipline is what allows us to consistently achieve outcomes that self-managed engagements cannot.
See our full range of SAP licensing advisory services to understand how each engagement is structured.
We map your full SAP landscape — systems, users, integrations, and contractual obligations. Understanding your actual position is the foundation for everything that follows. This includes reviewing your Master Agreement, all active Order Forms, and your current BoM (Bill of Materials).
We run independent analysis of USMM and LAW measurement data, cross-referencing against your actual system usage. We identify misclassified users, overcounted engines, and measurement anomalies that SAP's tools systematically produce to inflate licence requirements.
We build a documented, evidence-based position that withstands SAP's commercial scrutiny. This includes user reclassification evidence, Digital Access Document assessments, and formal responses to any audit findings or compliance claims.
We lead or support commercial negotiations directly. Our team understands SAP's internal deal approval processes, commercial thresholds, and escalation paths. We know when to push, when to hold, and what SAP will and will not concede.
We establish processes so you remain protected between engagements — proactive ELP monitoring, measurement preparation, and contract review protocols that prevent commercial exposure before it materialises.
We hold no SAP certifications, no SAP partner status, and no commercial relationship with SAP in any form. Our independence is non-negotiable — it is the foundation of every piece of advice we give. We will never accept a position that compromises the interests of the enterprise buyers we serve.
We do not estimate. We do not guess. We do not rely on SAP's representations without independent verification. Every position we take is supported by evidence — measurement data, contract analysis, benchmark comparison, or documented precedent from comparable engagements.
We will tell you what you need to hear, not what you want to hear. If your compliance gap is genuine, we will tell you. If your migration plan creates unnecessary licence exposure, we will identify it. Our value is in honest, expert counsel — not in telling clients their position is stronger than it is.
Book a free 45-minute consultation with an independent SAP licensing expert. We will review your current position, identify your biggest areas of risk and opportunity, and tell you honestly what we can do to help.