Key Takeaways

  • RISE with SAP bundles S/4HANA Private Cloud, SAP Enterprise Support, BTP credits, and managed hyperscaler infrastructure into a single subscription price that obscures the cost of each component
  • SAP's RISE pricing typically includes 22% annual maintenance escalation built into the subscription model, compounding over five-year commitments
  • BTP credits bundled with RISE are consumed at SAP's list rates — 70% of enterprises never fully use them, representing dead investment
  • Independent benchmarking consistently finds 20–40% overpayment on first RISE proposals; even modest negotiations unlock 15–25% savings
  • SAP sales reps are measured on Total Contract Value, not customer outcomes — creating structural misalignment between your interests and theirs
  • Without an independent RISE with SAP pricing breakdown, most enterprises sign commitments they cannot optimise later due to multi-year contract lock-in

RISE with SAP has become SAP's marquee offering for cloud migration, sold as a single, all-in-one solution that simplifies the path to S/4HANA. In reality, RISE pricing is opaque by design. SAP bundles S/4HANA licensing, cloud infrastructure, managed services, and bundled BTP credits into a single subscription price that hides the true cost of each component. This opacity works entirely in SAP's favour.

After reviewing over 50 RISE proposals from enterprises across financial services, manufacturing, and healthcare, we've identified consistent patterns: aggressive first offers, hidden escalation clauses, unutilised BTP credits, and FUE ratchet mechanics that lock customers into unfavourable terms. This guide breaks down every component of RISE pricing, reveals what SAP doesn't tell you, and gives you the exact tactics to benchmark and negotiate your proposal down by 20–40%.

What Is RISE with SAP — and What Are You Actually Buying?

RISE with SAP (Ramp-up, Integrate, Scale, Evolve) is SAP's bundled offering for cloud-native S/4HANA migration. On paper, it sounds comprehensive. In practice, SAP has packaged five separate cost components into one opaque subscription price:

1. S/4HANA Private Cloud License

The foundation of RISE is a perpetual-equivalent S/4HANA licence delivered via SAP's Private Cloud infrastructure. SAP doesn't sell this as perpetual; it's a subscription model disguised as one. You pay annual licensing fees scaled to your user base (Named User or Functional User equivalent) as if you owned the software, but you cannot run it on your own infrastructure. You're locked into SAP's hyperscaler-managed environment.

2. SAP Enterprise Support (22% Annual Maintenance)

Every RISE deal includes SAP's Enterprise Support as a fixed percentage of the licence component—typically 22% of the S/4HANA base licence cost annually. This is non-negotiable in SAP's opening offer, though many customers aren't aware it's a separate line item. Over a five-year deal, this compounds to over 130% of the original licence cost in support fees alone.

3. BTP Cloud Credits (Heavily Underutilised)

SAP bundles a pool of SAP Business Technology Platform (BTP) credits into every RISE deal. These credits can be used for SAP Datasphere, API Management, analytics, and other cloud services. However, SAP prices these credits at list rates—typically $2–5 per credit-hour, depending on the service. The critical problem: 70% of RISE customers never consume their full BTP credit allocation. The unused credits expire and cannot be carried forward or refunded. This represents a hidden subsidy to SAP on every deal.

4. Hyperscaler Infrastructure & Managed Services

RISE includes the underlying compute, storage, and backup infrastructure (hosted on AWS, Azure, or Google Cloud) as well as managed services: SAP Basis administration, patching, security updates, and availability SLAs. SAP marks this up significantly above hyperscaler cost. Your infrastructure bill is embedded in the subscription price and often represents 15–25% of total RISE cost.

5. Migration Credits & Professional Services

Many RISE deals include migration implementation credits, typically sufficient for one initial S/4HANA deployment. These are consumed at SAP's standard professional services rates and are not equivalent to open-market consulting. Additional services beyond the included allocation are billed at premium rates.

Understanding these five components is essential because SAP presents RISE as a single line item. You never see the S/4HANA licence cost separate from the infrastructure cost or the true price of BTP credits. This bundling is intentional—it prevents enterprise procurement teams from benchmarking individual components against peer data or competing offers.

The RISE with SAP Pricing Model: How SAP Structures the Deal

RISE is priced on a subscription basis, typically locked in for 5-year commitments with annual escalation clauses. Here's how SAP's model works:

Pricing Metric: Named User or Functional User Equivalent (FUE)

SAP sizes RISE pricing based on your functional user footprint—the number of Named Users (NUs) and Functional Users (FUs) who will actively use S/4HANA. Unlike perpetual licensing, where you purchase a permanent right, RISE pricing scales with your user count annually.

Named User Professional (NUP) licenses, which include full S/4HANA functionality, cost significantly more than Limited Professional Users (LPUs) or Functional Users. A typical enterprise with 500 NUPs might see RISE proposals ranging from $800k to $1.2M annually, depending on geographical location, industry, and negotiating position.

Annual Escalation: The Hidden Compounding Tax

Every RISE contract includes an annual price escalation clause, typically set at 3–5% per year. Over a five-year commitment, this compounds to a 15–27% increase on the base price. SAP sells this as "market-standard inflation adjustment," but in practice, it's significantly higher than actual inflation and serves to de-facto increase pricing beyond what was initially quoted.

Year Base Cost 3% Escalation Cumulative Increase
Year 1 $1,000,000
Year 2 $1,030,000 $30,000 3%
Year 3 $1,060,900 $60,900 6.09%
Year 4 $1,092,727 $92,727 9.27%
Year 5 $1,125,509 $125,509 12.55%

Even at 3% annual escalation, your Year 5 cost is 12.55% higher than Year 1. SAP contracts often include 4–5% escalation, making Year 5 costs 20–27% above Year 1. This is baked into the commitment you sign.

True-Up Obligations: Pricing Risk Transfer

Most RISE agreements include true-up provisions tied to user growth. If your functional user count increases beyond the initial scope, you're obligated to pay retroactive true-up fees at the contract rate—sometimes at premium rates if the growth occurred mid-contract. SAP actively monitors this through system usage data and initiates true-up audits during renewal negotiations, using these findings as leverage to enforce higher Year 2-3 pricing.

Minimum Commitment Periods and Lock-In

RISE deals impose hard five-year minimum commitments. Early exit carries severe penalties—typically 50% of remaining contract value. This lock-in is designed to prevent customers from shopping around mid-contract or switching to competing cloud platforms (Oracle Fusion, Infor, Workday). SAP's lock-in strategy is deliberate: once you're committed, SAP has no incentive to keep pricing competitive for future years.

Breaking Down the RISE with SAP Price Components

To benchmark your RISE proposal effectively, you must decompose each cost element. Here's what a typical $1M annual RISE deal looks like when broken down by component:

S/4HANA Base Licence: 45–55% of Total Cost

For a 500 Named User deployment, the S/4HANA licence component typically runs $450k–$550k annually. This is quoted as "S/4HANA RISE Cloud" or "S/4HANA Licence" on SAP's proposal. Functionally, you're paying annual fees for what would cost significantly less on-premise or on competing cloud platforms. SAP's cloud pricing is 20–30% higher than perpetual on-premise equivalents amortised over similar periods.

Enterprise Support: 20–24% of Total Cost

SAP's Enterprise Support is a fixed percentage of the licence cost, typically 22%. On a $500k licence component, that's $110k annually in support fees. This is presented as "standard" but is actually one of the highest-cost support tiers in the industry. For comparison, Oracle's Premier Support runs 12–15% of licence cost; most competitors offer 18% or below. SAP's 22% is deliberately positioned as non-negotiable, though we've successfully negotiated this down to 20% in competitive deals.

Infrastructure & Managed Services: 15–25% of Total Cost

The underlying infrastructure bill—compute, storage, networking, backups, disaster recovery, and SAP's managed services layer—typically accounts for $150k–$250k annually. This is SAP's most opaque component. You cannot audit the actual hyperscaler costs SAP is incurring because SAP doesn't disclose them. SAP marks up the true infrastructure cost by 30–50% through their managed services premium. A direct AWS or Azure deployment would cost significantly less, but you lose SAP's support SLA and automated patching.

BTP Cloud Credits: 5–10% of Total Cost (Often Unused)

SAP typically bundles $50k–$100k in annual BTP credits. If your use case doesn't require heavy BTP consumption (advanced analytics, process mining, custom extensions), these credits go unused. Many enterprises view BTP credits as free value-add, but they're priced at premium rates and rarely fully consumed. This is a hidden form of overpricing.

Migration & Implementation: Varies (Often 0–10%)

RISE deals often include initial migration credits, sufficient for a basic implementation but typically insufficient for complex transformations. Additional services are billed at SAP's consulting rates ($250–400/hour), which are 30–50% above market rates for equivalent offshore or nearshore consulting.

The key insight: you're not paying for what things cost SAP; you're paying premium cloud pricing for a bundled offering with significant built-in overage.

What SAP Doesn't Tell You About RISE Pricing

Behind every RISE proposal sits a set of unstated assumptions and contract mechanics designed to increase your cost over time.

FUE Ratchet Mechanics: The Pricing Trap

SAP contracts often include "FUE ratchet" provisions: your user license count can only increase, never decrease. If you add 50 Named Users in Year 2, you cannot reduce them in Year 3 even if attrition reduces your actual user base. SAP locks in the peak user count as your minimum obligation. This creates a perverse incentive where your true-up obligations grow faster than your actual user base.

Real example: A manufacturing company sized their RISE deal for 600 Named Users at proposal time (anticipating growth). Actual adoption stabilised at 480 users. SAP's contract locked the ratchet at the 600 NUP commitment. On Year 3 renewal, SAP refused to reduce the commitment, claiming the "FUE minimum" prevented downward revision. The company paid for 120 unused seats for three additional years.

BTP Credit Expiration: Use It or Lose It

BTP credits bundled with RISE expire annually and do not roll forward. SAP does not refund expired credits. The implicit assumption in SAP's pricing is that enterprises will discover new BTP use cases annually to consume bundled credits. In practice, this rarely happens. The average RISE customer consumes 30% of bundled BTP credits, forfeiting $35k–$70k annually in unused credits.

Hidden Escalation in Support Terms

Enterprise Support percentage escalation is sometimes buried in contract addendums. SAP has been known to increase the support percentage from 22% in Year 1 to 24–26% in Years 3–5, justified by "market rate adjustments." This is a secondary price increase on top of the annual escalation percentage. Always audit your contract's support escalation language.

Hyperscaler Price Pass-Through Clauses

Many RISE contracts include hyperscaler price increase pass-through provisions. If AWS or Azure raises compute prices, SAP is permitted to increase your infrastructure component accordingly. This means you absorb the full hyperscaler price risk without negotiation. Competitors typically absorb a portion of hyperscaler cost increases to maintain customer relationships.

Indirect Access and Named User Licensing Overlap

SAP has increasingly enforced "Named User" licensing for cloud deployments, requiring Named Users even for indirect, read-only access to S/4HANA data. API integrations, Fiori portal access, and third-party analytics tools that read S/4HANA can trigger Named User requirements. This drives user count inflation and proposal pricing higher. The contract language often makes this clear, but SAP's sales teams downplay this requirement during negotiations.

One retail customer we advised was quoted $1.2M for RISE based on 550 Named Users. After decomposing the user list, 220 were indirect-access API consumers and analytics portal readers. Under truly fair licensing, these should be counted as Functional Users (costing 40% of NUP rates) or not counted at all. Reclassifying these users saved the company $320k annually.

How to Benchmark Your RISE with SAP Proposal

Benchmarking is the most powerful tool in your negotiating arsenal. SAP counts on enterprises not knowing peer pricing. Here's how to build a defensible benchmark:

1. Decompose Every Line Item

Demand a detailed breakdown of your RISE proposal. SAP will initially resist, claiming "RISE is a bundled offering." Push back. You have the right to see:

  • S/4HANA licence cost (by user type: NUP, LPU, FU)
  • Support cost (percentage of licence)
  • Infrastructure cost (hyperscaler, managed services markup)
  • BTP credit pool size and consumption estimates
  • Migration / implementation credit allocation
  • Annual escalation percentage (on each component)

A credible RISE proposal is always decomposable. If SAP resists, it's a red flag that the bundled pricing is inflated on specific components.

2. Benchmark Against Peer Proposals

We've benchmarked over 200 RISE proposals across industries. Here's what peer pricing typically looks like for a 500 Named User deployment:

$750k – $950k
Annual RISE cost (500 Named Users, neutral geography)

If your proposal exceeds $1M annually for a similar user count, you're 15–30% above market. Early, aggressive RISE proposals often run $1.2–1.4M, expecting negotiation to land near market rates.

3. Validate User Count Assumptions

SAP often oversizes user estimates to inflate pricing. Challenge the functional user breakdown. Ask for evidence of why each user type is classified as Named User vs. Functional User vs. Limited Professional User. Many can be reclassified at negotiation. Named User Professional costs 2–3x more than Functional User licenses; reclassifying 20% of your user base can save $150k–$250k annually.

4. Evaluate Infrastructure Efficiency

Request SAP's infrastructure cost baseline. What are they quoting for compute, storage, and backup? Compare against direct hyperscaler pricing for equivalent resources. Typically, SAP's managed services markup is 40–50% above hyperscaler cost. Negotiate the markup down to 25–30%. Many customers have successfully negotiated infrastructure costs down 15–20% by demonstrating hyperscaler price quotes.

5. Exploit BTP Credit Consumption Gaps

Be honest about your anticipated BTP consumption. If you estimate you'll use 40% of bundled credits, request that SAP reduce the credit allocation by 40%. This directly reduces your annual cost and avoids subsidising SAP with unused credits. SAP will push back, but be firm: you're only paying for what you'll actually use.

Our RISE with SAP advisory team has reviewed over 50 RISE proposals and negotiated average savings of 25–35%. The majority of first proposals we see are 20–40% above market rate. Book a free consultation to have your proposal benchmarked against peer data.

RISE Pricing Red Flags: Warning Signs in Every Proposal

Watch for these six common red flags in RISE proposals:

Red Flag 1: Escalation Above 3.5%

Annual escalation above 3.5% is aggressive. Market-standard is 2.5–3%. Escalation above 4% indicates SAP is pricing for poor negotiation. Push for 2.5–3% maximum.

Red Flag 2: Support Cost Above 22%

Enterprise Support at 22% is already high. Above 22% is indefensible. We've negotiated support down to 18–20% in competitive deals. If you see 24%+ support, SAP is testing your negotiating position.

Red Flag 3: Infrastructure Cost Opacity

If SAP cannot or will not break out infrastructure cost from the bundled price, treat it as a red flag. Hidden infrastructure costs often contain excessive markups. Demand transparency or escalate to SAP's account executive.

Red Flag 4: FUE Ratchet Without Downward Adjustment

Any FUE ratchet clause that prevents user count reduction is anti-competitive. Negotiate explicit downward adjustment rights if your user base shrinks beyond a tolerance threshold (e.g., 10% annual variance allowed).

Red Flag 5: Hyperscaler Price Pass-Through

Clauses allowing SAP to increase your cost if hyperscaler prices rise shift cost risk to you. Negotiate a cap on pass-through increases (e.g., maximum 2% per year) or require SAP to absorb increases above a baseline.

Red Flag 6: Zero or Minimal Early Exit Terms

RISE agreements with 50%+ early exit penalties lock you in. Negotiate early exit provisions: after Year 3, penalties should be capped at 25% of remaining contract value. After Year 4, 10%. This gives you negotiating leverage on Year 3 renewal terms.

RISE with SAP vs. On-Premise: The Real Cost Comparison

SAP sells RISE as inevitably cheaper than on-premise S/4HANA. This is not universally true. A realistic five-year TCO comparison looks like this:

Cost Element RISE (5 years) On-Premise (5 years)
Software licences $5.25M $2.8M
Annual support (perpetual) $1.1M $0.8M
Infrastructure (5yr amortised) $1.5M $2.2M
Managed services / staffing $0.8M $1.8M
Total 5-Year TCO $8.65M $7.6M

In this scenario, RISE is 13% more expensive than on-premise over five years. RISE's advantage: significantly lower operational and staffing burden. If your organisation lacks deep SAP infrastructure expertise and wants outsourced management, RISE is justified at market rates (not above-market rates). But if you're comparing RISE to an efficient on-premise deployment, the financial case is closer than SAP suggests.

The hidden cost of RISE: after Year 5, you cannot exit without severe penalties or cost spikes. On-premise S/4HANA can be maintained perpetually without licence renewals, making long-term cost predictable. RISE's perpetual renewal cycle means Year 6–10 costs are entirely subject to SAP's re-negotiation leverage.

How to Negotiate RISE with SAP Pricing

Armed with benchmarking data, here are the specific tactics that drive successful RISE negotiations:

Tactic 1: Tier Your Escalation Proposal

Don't accept flat escalation across all five years. Propose declining escalation: 3% Years 1–2, 2.5% Years 3–4, 2% Year 5. This front-loads cost increases (when you have budget certainty) and reduces back-loaded costs (when budget pressure may be higher). SAP will push back, but this is a legitimate middle ground between their 4% and your request for 2%.

Tactic 2: Negotiate Support as a Separate, Lower Percentage

Challenge the 22% support assumption. Propose tiered support: 20% Year 1, 19% Year 2, 18% Year 3+. In competitive deals, we've achieved support costs as low as 18–20%. Every 1% reduction in support cost on a $500k licence component saves $5k annually (or $25k over five years).

Tactic 3: Right-Size Your User Count and User Types

This is the highest-leverage negotiation. Demand that SAP justify each Named User classification. Propose reclassifying 20–30% of Named Users as Functional Users, with full SAP functional validation. Given that NUP licenses cost 2–3x more than FU licenses, reclassifying 100 users from NUP to FU saves $60k–$120k annually ($300k–$600k over five years).

Tactic 4: Cap or Negotiate Down Infrastructure Markup

Obtain competing infrastructure quotes from AWS, Azure, or Google Cloud for equivalent resources. Present this data to SAP. Propose capping SAP's infrastructure markup at 30% above hyperscaler cost. If SAP balks, you've identified where profit margin is concentrated; push harder on this component.

Tactic 5: Make Escalation Conditional on Consumption

Propose that BTP credit escalation be conditional on consumption. If you consume less than 60% of bundled BTP credits in Year 1, don't increase the BTP allocation in Year 2. This incentivises both parties to ensure credits are useful, and it prevents you from subsidising unused capacity.

A Detailed Breakdown of Negotiated vs. Initial Pricing

Here's a real-world example of how benchmarking and targeted negotiation drive outcomes:

Case Study: Mid-Market Healthcare Enterprise, 450 Named Users

Initial SAP RISE Proposal: $1,125,000 annually (22% support, 4% escalation, 450 NUPs, $80k BTP credits)

Year 5 Total Cost (with escalation): $1,375,000

After Decomposition & Benchmarking: Proposal is 18% above market. Comparable peers in healthcare are $920k–$980k annually.

Negotiation Strategy:

  • Reclassify 120 indirect-access users from NUP to FU (saves $100k annually)
  • Reduce support from 22% to 20% (saves $45k annually)
  • Cap escalation at 2.5% instead of 4% (saves ~$45k cumulatively over 5 years)
  • Right-size BTP credits to actual consumption projections: $50k instead of $80k (saves $30k annually)

Final Negotiated Price: $850,000 annually

Savings Impact: $275,000 Year 1 (24% discount); $1.2M cumulative over five years

This is a realistic outcome when procurement is armed with data. SAP's opening moves count on enterprise buyers not knowing peer pricing or their own user classification flexibility. Informed negotiation consistently drives 20–35% discounts from initial proposals.

Frequently Asked Questions

Is RISE pricing negotiable, or is it truly fixed?

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RISE pricing is highly negotiable, despite SAP positioning it as "packaged and non-negotiable." SAP's opening position is always aggressive; negotiation can drive 20–40% discounts on initial pricing. User count reclassification, support percentage reduction, and infrastructure markup negotiation are the highest-leverage moves. Many enterprise customers accept SAP's first proposal without pushback, which trains SAP's sales teams to continue opening high.

What's a realistic annual cost for RISE per Named User?

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Market-rate RISE pricing is typically $1,600–$2,000 per Named User annually (all-in: licence, support, infrastructure, BTP credits). This assumes neutral geography (EMEA baseline; US typically 5–10% higher, APAC varies). For a 500 Named User deployment, expect $800k–$1M annually at market rates. First proposals often come in at $2,200–$2,600 per NUP, expecting negotiation to land near market. If your proposal exceeds $2,200/NUP and you have competitive alternatives, negotiate more aggressively.

How much of RISE pricing is actually infrastructure cost?

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Infrastructure (compute, storage, backup, disaster recovery, managed services) typically represents 15–25% of total RISE cost. SAP's hyperscaler costs are opaque and not disclosed separately. Hyperscaler base costs are typically marked up 35–50% by SAP's managed services layer. You can estimate infrastructure cost at ~$300–$500 per Named User annually. If your total per-NUP RISE cost is $2,000 and infrastructure markup is above 25%, SAP's infrastructure margin is excessive; push back with hyperscaler pricing data.

Can I reduce my RISE commitment or exit early?

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RISE agreements impose hard five-year commitments with 50% early exit penalties (sometimes higher). You cannot reduce your commitment mid-contract without penalty, though user count can sometimes be reclassified at Year 2–3 renewal. Early exit is deliberately penalised to prevent customer shopping during multi-year contracts. Negotiate early exit penalties at contract signature: after Year 3, penalties should be capped at 25% of remaining value; after Year 4, 10%. This protects you if business priorities shift.

Do BTP credits really expire, and can they be refunded?

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BTP credits expire at the end of each contract year and do not roll forward. SAP does not refund expired credits. This is one of SAP's most controversial RISE mechanics. Most enterprise customers consume 30–50% of bundled BTP credits, forfeiting the remainder. To mitigate this, right-size your BTP allocation at contract signature based on realistic consumption estimates. If you estimate you'll use only $40k of $100k bundled credits, push SAP to reduce the allocation to $40k. This lowers your annual cost and eliminates the perverse incentive to "use it or lose it."

How do I know if my user count is classified correctly?

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User classification is one of the most abused elements of SAP licensing. Named User Professional licenses are for active S/4HANA users with full functional access. Functional Users are for users with limited access to specific processes. Limited Professional Users are for read-only or limited-transaction users. API consumers, Fiori portal readers, and analytics-only access should not require Named Users. Demand that SAP provide evidence for each user classification. Challenge anything classified as NUP without full functional justification. Reclassifying 15–25% of a typical user base from NUP to FU is realistic and drives significant cost savings.

Key Actions: Next Steps to Optimise Your RISE with SAP Pricing

If you have a RISE proposal in hand or are preparing to request one, here's your action plan:

  1. Decompose your proposal. Demand detailed line-item breakdowns of licence, support, infrastructure, BTP credits, and migration costs. If SAP resists, escalate to their account executive. Bundled pricing is their negotiating advantage; unbundling is yours.
  2. Benchmark your user count. List every user by functional role and justify their classification. Identify candidates for reclassification from NUP to FU. This is typically your highest-leverage negotiation point.
  3. Validate infrastructure assumptions. Request SAP's infrastructure cost basis and compare it against direct hyperscaler pricing. Negotiate the managed services markup down from 40–50% to 25–35%.
  4. Right-size BTP credits. Be realistic about anticipated consumption. Request that SAP reduce bundled credits to match your realistic use case. This eliminates wasted credits and reduces annual cost.
  5. Tier your escalation. Propose declining escalation (3% → 2.5% → 2%) instead of flat escalation. This front-loads cost increases and reduces back-loaded risk.
  6. Negotiate support percentage. Push support from 22% down to 20% or lower. Every 1% reduction saves $5k+ annually on a typical deployment.
  7. Engage competitive alternatives. Even if you're committed to SAP's cloud strategy, obtain competing quotes from Oracle Fusion, Infor CloudSuite, or Microsoft Dynamics 365 Supply Chain. This data strengthens your negotiating position and provides SAP with a realistic competitive threat.

Get Your RISE Proposal Benchmarked Today

Our RISE with SAP advisory team has reviewed over 50 RISE proposals and negotiated average savings of 25–35%. Informed negotiation consistently drives 20–40% discounts from SAP's opening positions. We'll benchmark your proposal against real peer data, identify over-pricing on specific components, and give you the exact negotiation tactics to win.

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